About Us

Eleanor & Reid: A Charleston Love Story

Hi, we're Eleanor and Reid, mother and daughter, and the two people behind this boutique.

It all started at Eleanor's kitchen table in Charleston. Eleanor had a lifetime of love for beautiful clothing, and Reid had a notebook full of ideas and the courage to finally make them happen. A few years later we opened a small shop on a quiet Charleston street. A handful of wooden racks, a steamer that kept running long after closing time, and one simple goal: to offer clothing that helps women feel confident, comfortable and completely themselves.

Eleanor took care of the collections and the fittings. Reid built the website, packed the orders and learned more about fabrics than she ever expected to. Somewhere between late nights and early mornings, the shop became the heart of our family.

Growing together

Over the years our customers became friends, and many of them now shop with their own daughters, just like we do. Every piece we offer is chosen with care, just as if we were choosing it for each other.

Today we still run the boutique side by side. Same passion, a few more grey hairs, and the same love for timeless, elegant clothing that makes women of every age feel seen, supported and at their best.

Why this boutique matters to us

To us, this has never been "just fashion."
It's early mornings with coffee and a steamer.
It's helping mothers and daughters find pieces they both love.
It's that moment when a woman tries something on and lights up.
It's our family, and now it's a little bit yours too.

Thank you so much for being here. Every order supports a real family business, built with love, long days and a lot of heart.

From our family to yours, thank you.
Eleanor & Reid